Nine extends programmatic offering to new mobile formats

Nine has extended its strategic partnership with ad-tech player Playground XYZ to provide a new programmatic offering.


The announcement:

Nine today announced it will make it easier for agencies and brands to buy custom high-impact mobile advertising products with the launch of a new programmatic partnership.

The deal sees Nine extending its strategic partnership with local creative ad-tech player Playground XYZ to provide a new mobile programmatic offering, which allows advertisers to reach more than six million Australians who access Nine and Microsoft’s digital properties on their smartphone every month.

Ben Gunn, Nine’s Director of Sales, Digital said: “Mobile advertising success in 2016 is as much about delivering an engaging mobile user experience as it is about providing a compelling, measureable outcome for the advertiser.

“This new mobile programmatic offering provides both unique targeting efficiencies and creative excellence on what is the fastest growing marketing platform.”

The partnership allows marketers to drive a deeper connection with consumers on mobile through high-impact creative, while minimising campaign implementation time through Nine’s programmatic marketplace.

Among the mobile ad formats now available programmatically are the Super Skin, Side Push and Top and Tail.

Source: Nine media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.