Nine grows lead in ratings year battle, adds another weekly win to its tally
Nine has added another ratings week to its tally, maintaining its lead against Seven in the race to the end of 2019. Nine’s network share for the week was 29.5%, with a primary channel share of 19.5%. Looking at the year to date, Nine is sitting on a 29.6% total people share, just 0.4% points ahead of Seven on 29.2%.
The Nine Network also won the key advertising demographics of the 25-54s and 16-39s in primetime, hitting 38.7% and 36.9%, respectively.
Nine won Sunday through Wednesday, with Seven picking up Thursday, Friday and Saturday. Seven’s primary channel share for the week was 17.4%, amassing to a network share of 27.6%.
10 Bold was the most watched multichannel for the week on 4.1%, just ahead of 9 Go on 4%. Ten’s network share was 18.2%, and its primary channel reached 11.9%.
Ten’s broadcast of the Rugby World Cup Final between England and South Africa provided a strong result for the network on Saturday night. 541,000 metro viewers tuned in to see the Springboks beat the Lions 32 to 12. When combined with regional markets it was 763,000 viewers.
The game was the highest-rated non-news program for the evening. It also won the key advertising demographics of the 25-54s and 16-39s.
The pre-match programming and presentation of the cup to South Africa attracted 227,000 and 406,000 metro viewers respectively.
Seven News was the most watched program for the night with 685,000 metro viewers, followed by Nine News and ABC News on 601,000 and 559,000 metro viewers, respectively.
In prime time Seven showed Harry Potter and The Half-Blood Prince, drawing 308,000 viewers. Meanwhile, Nine followed up last week’s broadcast of Star Wars Episode IV: A New Hope, with Episode V: The Empire Strikes Back to 304,000 metro viewers.
In the competition between horse racing carnivals, Seven’s broadcast of The Golden Eagle in Sydney earned 151,000 metro viewers and its wider coverage of the day attracted 78,000 metro viewers.
Ten’s coverage of Derby Day down in Melbourne, was separated into early coverage, mounting yard, barrier draw, the race and late coverage. 153,000 metro viewers tuned into the barrier draw and 181,000 tuned into the race. In 2018, 349,000 metro viewers tuned in for the race, putting it down 48%.
Seven’s primary channel share for the evening was 16%, ahead of Nine’s 15.6% and Ten’s 13.5%.
Over the week, the most watched program was The Block’s Sunday episode which drew 1.08m metro viewers and 1.49m national. It was also the most watched program by metro audiences 25-54 and 16-39.
The following graph was supplied by Nine and is compiled without ABC and SBS data. The figures may differ from those used above.
