Nine moves against fake Facebook account
Channel Nine has asked Facebook to close a fake Nine News account, which has been urging viewers to switch to rival Seven.
Yesterday, users began noticing how the unauthorised Facebook account was posting comments urging people to watch Seven’s coverage of the floods.
This is not the first “off message” post on the page. In recent days, the account has not only “liked” the Seven News Facebook page, but has also asked users whether or not Nine should broadcast the cricket instead of its flood coverage.
Dirty tricks campaign by Seven or a publicity stunt by Nine? Lame either way.
Someone did the same thing to Jetstar the other day.
Not wanting to encourage these things, but it’s a pretty funny short-term hack that’s easily fixed by the brand banning that user from their page.
unfortunately, improved social media literacy will still not equip many people to identify certain types of humour like subtle parody and satire. They will never geddit.
No one monitoring the account. It’s not hard.
I have a very good suspicion that it’s the same person that was behind the slating of the Ch9 coverage of the Olympics last year (with the Facebook page). A self-professed “guerrilla marketer” specialising in social media. One that also accidentally posted a screengrab of his desktop showing all sorts of social media monitoring and research tools, and linked to a specific person.