Nine puts a price on Winter Olympics as packages revealed
Nine has revealed its commercial and content plans for the 2026 Winter Olympic and Paralympic Games, including pricing for its premium partner and sponsor offerings.
The Milano Cortina Games will kick off in February, featuring more than 50 Australian athletes that Nine says are “Australia’s best-ever Winter Olympics medal prospects”.
Nine secured the exclusive rights to the games as part of a multi-year deal signed in 2023. It cost Nine $305 million in cash, with $10 million in contra. The deal includes rights across all audio-visual platforms including free-to-air television, streaming and pay TV including subscription audio rights for linear broadcast, and non-exclusive rights for audio streaming.
Many of the Winter Olympics Sports are downhill.
Seems like Nine’s income is doing the same thing, so they are “putting a price on Winter Olympics as packages”.
Tell ’em they’re dreamin’