Nine Radio wins back Melbourne … and is the city warming to Kyle?
The latest radio survey ratings have dropped and Nine’s two biggest talkback stations — Sydney’s 2GB and Melbourne’s 3AW — have responded to adversity differently. There is also an interesting development in Melbourne breakfast, as one of the most-watched slots in the nation sees growth for Kyle and Jackie O. Nathan Jolly investigates.
Kyle has won a symbolic victory in the Melbourne breakfast market.
Nine’s two biggest talkback stations — Sydney’s 2GB and Melbourne’s 3AW — were both knocked off the top of the ratings last survey by Nova’s Smooth and ARN’s Gold, respectively. This time, 3AW has managed to claw back to the top of the heap, while 2GB has slipped further.
Last ratings book, 3AW lost its rusted-on crown in an extremely tight Melbourne radio market that meant a modest 0.6% audience fall was enough for it to lose the lead to Gold 104.3 — albeit by 0.2%.
It was the first time since 1992 that Gold had topped the overall Melbourne ratings — and 3AW simply wasn’t going to let that stand, jumping by 1.6 points to claim 13.5% of the city’s listeners. To further the defeat, Gold dropped by 0.9% to land at 11.2%.
2GB and Mark Levy in particular will continue to slip for as long as they keep doing their over the top ranting about “the scourge of anti-semitism taking over Sydney” and their promotion of the Israeli government as being “the victims in all of this” and their brow beating of anyone that dares to voice an opinion about requesting that children stop being starved and bombed.
Listening to that day after day is BORING and people are turning off in droves because of it.