Nine relaunches online catch-up site Jump-In

Screen Shot 2013-11-06 at 12.00.43 PMThe Nine Network, and its digital division Mi9, have today relaunched catch-up TV service Jump-in with a redesign of its website and an expanded offering.

According to the company the new design and layout has been created to “provide an improved user experience”, and it  has also replaced its old catch-up url catchup.ninemsn.com.au with the brand Jump-In, across all its properties.

Jump-In is Nine’s catch-up TV app and these changes bring Nine in line with a crowded market of catch up services which includes the ABC’s iView, Seven’s Plus7, Ten’s tenplay, SBS OnDemand and Foxtel’s Go.  

Australia’s television networks are increasingly focusing on the lucrative online viewing market, as consumers shift their viewing from scheduled broadcast to online. The moves also come at the television sector and key networks prepare the ground work for the HBBTV platform which will see all TV content available online. 

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