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Nine renews Lego Masters for a second season

Nine’s foray into Lego-based competition TV has paid off for the network, with the announcement Lego Masters will return for a second season in 2020.

The show, which is hosted by Hamish Blake and sees teams of two take on Lego building challenges each episode, has proven to be a massive success, with over 1m metro viewers regularly tuning in.

Airing Sunday, Monday and Tuesday in the primetime slot, the show has a short three-week run, with the finale airing Tuesday 14 May. It isn’t yet known if it will be brought back for a longer stretch in 2020 now it’s proven to be a hit with viewers.

The final team will take home $100,000 in prize money with resident judge Ryan ‘Brickman’ McNaught selecting the winning couple. McNaught is the southern hemisphere’s only certified Lego professional.

Nine has launched the call-out for contestants for the second season via its website, calling for teams who are available for 10 to 12 weeks of filming between October and December 2019.

Speaking to Mumbrella earlier in the year, Nine’s chief sales officer Michael Stephenson said the show “looked fantastic” and would “aggregate families around the television”.

Lego Masters premiered on April 28 to 1.377m metro viewers, as well as topping all three key advertising demographics. Early reports in The Australian said the network was forecasting the show would attract 450,00 viewers in the 25 – 54 demographic. The premiere saw it smash that forecast, with 676,000 from the key demographic tuning in.

It also topped the other two advertising demographics of 16 to 39s and 18 to 49s.

The show hasn’t dipped below 1m metro viewers since the premiere, landing as the number one entertainment show every night it airs.

Honda, Kmart and A2 Milk were announced as the main commercial partners for the show before it aired, with McNaught and his Lego-building team creating a life-size Honda Civic Type R from Lego as part of the promotion for the show and brand.

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