Nine signs with AppNexus for digital display ads
Nine Entertainment Co’s digital division Mi9 has shifted all of its digital display properties to the AppNexus suite of products.
The release:
Nine’s digital division, Mi9, and independent advertising technology company AppNexus today announced a landmark technology partnership, with AppNexus Publisher Suite to power the future of Mi9’s advertising network.
Nice work Appnexus on a publisher primary ad-serving solution. Nine this is a good move yet can be likened to the lipstick put on a pig. This ad stack will bring a lot of “potential” to the operation of the business, however by no means will this be a silver bullet. You are sliding in share, it’s evident why and a new piece of technology is not going to fix this. If your thinking does not change to digital it’d be a shame to see such a great tech stack under-utilized as a result of an archaic infrastructure and mindset.