Nine signs deal to take netball to prime-time and share sponsorship revenues

The Nine Network has penned a significant new deal with Netball Australia where the broadcaster will share sponsorship dollars with the code as part of a drive to bring it more into the mainstream.

Under the new five-year agreement, Nine will show two matches each week in prime-time from next season, while Telstra has taken digital rights for the sport to show every game, live, on mobile devices as well as rights to broadcast two exclusive matches per week through its Telstra TV service.

However, instead of committing to upfront fees Nine has instead opted to share its revenues from sponsorship and in-game advertising with the code, in a deal which appears to show a commitment to growing the sport’s footprint.

Laing: “Nine and Netball Australia will work together to commercialise all the netball assets”