Nine simplifies and expands its advertising offering, but Stan fans won’t be pleased

Nine will introduce advertising on Stan Sport, although they will not be lowering the subscription price for sporting fans.

While this is a minor blow for sports fans — and possibly a test case before future lower-priced ad-tiers are introduced — it is a major win for Nine’s advertisers, who now have the option to buy across Nine’s entire total television platform for a single campaign, including the 9Network, 9Now, and Stan Sport.

This “creates new opportunities for premium integration,” Nine’s chief sales officer Michael Stephenson explained at Nine’s Upfront in Sydney on Thursday afternoon.

The Stan news was among a slew of advertising announcements at the Upfront, all aimed at both simplifying and expanding Nine’s advertising offering.