Nine skips The Voice but Big Bang still wins

Tim Burrowes

May 2, 2013 9:52

Nine won Wednesday night despite last minute schedule shenanigans which saw it replace The Voice with a triple bill of Big Bang Theory.

Nine also premiered superhero TV series Arrow – opting for 8.30, the third timeslot it had been announced in. The Arrow rated 1.318m, according to preliminary overnight metro ratings from OzTAM.

The Big Bang Theory rated 1.369m, 1.163m and 955,000.

The change is not the only recent major scheduling switch by Nine. Last month it delayed the launch of The Celebrity Apprentice too late for newspaper TV guide supplements which had put it on their cover.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

1 COMMENTS

Paul Maynard 3 May 13

You have to wonder if they ever think about whether people are recording shows based on EPGs and how quickly that data is updated when they reschedule.
Maybe they are only interested in live viewers tha can’t potentially skip ads.

User ID not verified.