Nine unveils new-look Drive platform as CarAdvice retirement approaches

Zanda Wilson

April 30, 2021 8:00

Nine has relaunched its Drive offering with a new website, off the back of announcing a brand refresh for the platform in the back end of 2020.

Nine previously unveiled the new logo for Drive, created by branding agency Prinicpals. The new website comes as Nine moves to make Drive its only automotive brand platform, with CarAdvice to be retired later this year.

Drive and CarAdvice have shared content, product and commercial functions across the respective platforms since 2019, but the Drive rebrand will see Nine move to one brand and one platform.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.