Nine wins Wednesday television with Married at First Sight continuing to draw in viewers
Nine has won Wednesday’s television ratings battle as Married At First Sight attracted 1.315m metro viewers, topping the ratings ladder.
The ‘reality relationship experiment’ was the most-watched program across the key advertising demographics 16-39, 18-49 and 25-54, according to OzTAM’s overnight preliminary metro ratings.
Our heart breaks for Gabrielle. ? #MAFS pic.twitter.com/r5xVtzrpRK
— Married At First Sight (@MarriedAU) February 28, 2018
Going head to head with Married at First Sight was Seven’s My Kitchen Rules, which saw 981,000 metro viewers tune in.
Meanwhile Ten’s I’m A Celebrity Get Me Out Of Here managed 614,000 metro viewers.
Nine won the night with an overall audience share of 25.4%, beating Seven’s 21.1%, Ten’s 10.7%, ABC’s 10.6% and SBS’ 5% share.
In the news battle, Nine News at 6.30pm was the most-watched news program with 925,000 metro viewers ahead of Seven News/ Today Tonight’s 881,000.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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I always find the stories on which network won the night an interesting proposition.
As an advertiser and a marketer, I buy the best and most efficient shows to hit my target audience across all networks.
As a viewer, I watch the shows that I want to watch.
Never do I buy or watch based on who is # 1 in the market or # 1 on any given day.
Does anyone actually care about these PR stories ?
Does it actually drive business for the networks or does it just allow them to increase their spot prices [which are all discounted anyway] ?
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