Ninemsn leapfrogs stablemate the Daily Mail as online news audiences surge
Ninemsn’s suite of news websites have leapfrogged the Daily Mail to become the fourth most popular news site, according to the Nielsen online rankings which show an overall life in audiences for news sites.
The March numbers show Ninemsn surged up the rankings with more than 300,000 new unique viewers during the month, taking its audience to 2.543m, while the Daily Mail’s audience increased by 45,000 to 2.509m uniques.
News.com.au retains the top spot with 3.850m, though Fairfax Media’s smh.com.au continues to close the gap which is down from 162,000 to just 76,000 unique users difference at 3.774m.
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