NineMSN’s management start blogging
NineMSN has become Australia’s first major online publisher where the senior commercial staff have publicly available blogs.
The site – featuring CEO Joe Pollard, marketing director Carolyn Managh and commercial director Kerry McCabe – quietly launched last week as part of a revamp of the NineMSN Media Centre.
So far, the trio have made one posting each, and at the time of writing there have been no comments left for them yet.
Pollard’s first effort is a list of ten predictions for digital over the next 12 months.
Managh takes a more personal route, revealing that she is currently single and detailing her online quest for a date. (Update – her post has now been re-edited to remove that angle.)
And McCabe tackles the drawbacks of state-specific masthead sites.
The site also features a guest posting from Saatchi & Saatchi global CEO Kevin Roberts who discusses brands and human relationships.
The blogs are part of a revamp of NineMSN’s Media Centre which has been masterminded by Managh. She said: “We firmly believe in sharing and discussing insights about the online world, and media industry in general, and hope the blogs provide a great source of information, inspiration and perhaps even entertainment.”
The initiative has been praised by Maxus’s Ben Shepherd, who blogs: “This initiative puts ninemsn back into a thought leadership position.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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