Nine’s Married at First Sight nears 1.3m metro viewers, highest episode to date

Nine’s Married at First Sight achieved its highest 2019 audience to date on Monday, edging towards the 1.3m metro viewer mark.

The program, which runs from 7:30pm, achieved a metro audience of 1.298m and a national audience of 1.741m, which were the highest numbers for the show in 2019.

In the 25-54 demographic alone, it captured an audience of 728,000.

Married at First Sight had a higher audience than rival shows, Seven’s MKR and Ten’s I’m A Celebrity, Get Me Out of Here. But My Kitchen Rules’ audience was strong, at 906,000 for the metro cities and 1.355m nationally.

Seven’s show placed second behind Married at First Sight in the 16-39, 18-49 and 25-54 demographics. Ten’s I’m A Celebrity, Get Me out of Here, pulled a metro audience of 560,000 and 566,000 for the elimination episode. Nationally, the numbers were 775,000 for the episode and 782,000 for the elimination.

ABC’s Back Roads, which began at 8pm, achieved an average metro audience of 582,000. The later programs, Four Corners and Media Watch, pulled audiences of 544,000 and 541,000 respectively.

According to figures provided by Seven, the channel led the evening from a news and current affairs perspective with 974,000 metro viewers across the hour, versus 929,000 metro viewers for Nine. Seven experienced a coding error in Adelaide and Perth, which meant the numbers provided by OzTAM for its 6pm bulletin were not correct.

Earlier on in the day, Seven’s Sunrise defeated Nine’s Today, capturing 277,000 metro viewers. By comparison, Nine’s Today Show averaged 196,000 from 6am to 9am.

The Monday evening success of Married at First Sight resulted in a 25.5% main channel share for Nine, ahead of Seven’s 21.6% share,  ABC’s 13.2% and Ten’s 10.7%. SBS’ share was 3.6%.

Nine Network’s share was also the highest of the free-to-air networks last night, at 31.6%. Seven came in behind Nine with a 29.7%, boosted by a 3.7% share from 7Two. Network Ten was unable to beat ABC Network, finishing on a 16.3%, despite a 3.9% share from 10Bold. ABC Network’s share was 17.1% and SBS’ share was 5.4%, which including Viceland, SBS Food and NITV.


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