Nine’s State of Origin broadcast the most-watched in the year to date

Last night’s State of Origin match on Nine, which was the first time an Australian free-to-air TV network aired a program in 3D, was also the most-watched show in the year so far, reaching a peak Australian audience of an estimated 4.2m viewers.  

The result – which saw a five city metro average of 2.455m viewers – beat the record the rugby league competition set last year when the first clash of the series saw nearly 2.3m tune in.

The pre-match broadcast of the game was the third most watched show for the night, with 1.633m metro viewers, just behind Ten’s Masterchef with 1.687m, according to preliminary overnight OzTam data.

The one minute peak metro audience was just over 2.8m. Factoring in regional audience too, the average audience was 3.6m, with a peak of 4.2m.

The game’s post-match broadcast saw 1.321m metro viewers tune in, while the post-match attracted 1.321m.

Last night saw Nine take six of the top ten most-watched spots giving it a dominant 36.3 per cent share in overall FTA TV viewing. Ten came in second with 22.7 per cent, while Seven was the most affected with a share of only 19.3 per cent.

Seven’s two and a half hour finale of Lost did little to boost the channel’s ratings, with only 615,000 viewers tuning in from 8:30-11pm.

Wednesday’s most-watched shows:

  1. State of Origin I Nine 2.455m
  2. Masterchef Ten 1.687m
  3. State of Origin I – Pre-Match Nine 1.633m
  4. Seven News Seven 1.605m
  5. Today Tonight Seven 1.468m
  6. Nine News Nine 1.368m
  7. State of Origin I – Post-Match Nine 1.321m
  8. A Current Affair Nine 1.309m
  9. Two and a Half Men Nine 1.152m
  10. ABC News ABC 1.090m
  11. Home and Away Seven 1.088m
  12. Ten News Ten 0.955
  13. Lie to Me Ten 0.904
  14. The 7PM Project Ten 0.895
  15. Dog Squad Seven 0.848

Wednesday’s channel share:

  • Nine: 36.3%
  • Ten: 22.7%
  • Seven: 19.3%
  • ABC1: 10.8%
  • SBS1: 3.7%
  • 7TWO 2.1%
  • ABC2: 1.9%
  • GO!: 1.9%
  • SBS2: 0.3%
  • ABC3: 0.5%
  • One: 0.6%

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.