Nine’s The Block triumphs in Sunday night premiere battle, with 1.163m viewers

The three free-to-air commercial TV networks went head to head with new television shows last night, but it was Nine’s The Block which came out on top, with a premiere audience of 1.163m for the evening.

Nine’s The Block, now in its 14th season, was up on last year’s premiere of 1.117m metro viewers and also led the key advertising demographics, the 16-39s, 18-49s and 25-54s. It also beat the premiere of Seven’s Little Big Shots – which was down 42% on last year to 963,000 viewers – and had a higher audience than the premiere of Ten’s Russell Coight: All Aussie Adventures, which pulled an audience of 881,000.

The Block’s 2018 lineup

According to Nine, it was the highest premiere for its show since 2014.

Seven’s Little Big Shots outing was down on last year’s premiere, which had 1.67m metro viewers and beat Nine’s The Block. Meanwhile Ten’s new 8:00pm offering Street Smart, premiered with just 365,000 metro viewers, according to OzTAM’s preliminary overnight metro ratings.

Nationally, Seven’s Little Big Shots and Nine’s The Block – achieved audiences of 1.487m and 1.575m respectively. Russell Coight’s All Aussie Adventures swelled to 1.34m when adding in the regional figures.

The 6pm news bulletin on Seven gained more viewers than Nine News Sunday, reaching 1.153m across the five metro cities. By comparison, Nine News had an audience of 992,000. Ten’s news and entertainment panel show, The Project, had an audience of 358,000 for its second half hour at 7pm and ABC News Sunday pulled a metro audience of 666,000.

Among the multi-channels, 7mate’s The Martian was the most-watched show, with 256,000, helping 7mate to become the biggest multi-channel – with a 6.4% share.

But overall it was Nine which won the night from both a main channel and network perspective. Nine’s main channel had a 24.2% share, beating Seven’s 19.5%. Ten was beaten by the ABC’s 12.7%, achieving an 8% share despite the success of Russell Coight’s return. SBS’ share was 5.2%.

From a network perspective, Nine Network nabbed a win with a 33.3% share, beating Seven Network’s 30.9% share.


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