Nine’s Today show to be live streamed
NineMSN is to start live streaming the Nine Network’s Today show from Monday in what it claims is unprecedented in Australia. It did a trial run today.
Apart from the 6pm Nine News, this will be the first show to be regularly streamed by the online portal.
Andrew Hunter, NineMSN’s head of news, sport and finance, claimed: “This is unprecedented for an Australian commercial television network and NineMSN is looking forward to extending Today’s audience through its live stream broadcast.
“The way people consume news and video is rapidly changing and Australians increasingly expect to be able to watch high quality video content online.”
Monday will be a big day for Nine, with the station’s new late afternoon news and chat show This Afternoon debuting too.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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The question is, why haven’t they done this sooner? They can still do ads, and I would guess that people won’t bother “channel surfing” – too difficult or pointless.
Getting a partnering arrangement with some ISPs (so the download doesn’t count towards monthly quota, like the ABC has) would be a logical next step.
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odd. net usage pre 9am is very small. also, most people are in transit during this time
i don’t understand who this will help. can’t see ad dollars streaming in nor incremental eyes for the Today Show.
is it more around PR to get some advantage over the koch show?
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Radio stations have been streaming their full programs for years, so this is a logical step for the FTA’s. The only reason its taken so long for TV is data costs, AU’s poor broadband penetration and online rights restrictions (ie AFL, NRL, Cricket etc) . I’m sure if it’s accessible and the user experience is reasonable, people will use it.
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I think iinet already include NineMSN in their freezone,
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UMM … ABC’s excellent News Breakfast program has been available by stream since it began last year. I think most ABC News programs are. ninemsn is SOOO cutting edge… I love the ‘unprecedented’ bit.
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Perhaps they’re aiming at commuters who can watch it on their mobiles.
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Bout 5 years 2 L8…
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i am overseas at the moment, and really feel like i need to be home, so this will be great for me. and since its in the end of the day for me, thats even better!
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