Nine’s Today show to be live streamed

June 24, 2009 1:06

NineMSN is to start live streaming the Nine Network’s Today show from Monday in what it claims is unprecedented in Australia. It did a trial run today.

Apart from the 6pm Nine News, this will be the first show to be regularly streamed by the online portal.

Andrew Hunter, NineMSN’s head of news, sport and finance, claimed: “This is unprecedented for an Australian commercial television network and NineMSN is looking forward to extending Today’s audience through its live stream broadcast.

“The way people consume news and video is rapidly changing and Australians increasingly expect to be able to watch high quality video content online.”

Monday will be a big day for Nine, with the station’s new late afternoon news and chat show This Afternoon debuting too.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He now writes industry newsletter Unmade - subscribe at unmade.media

topics Andrew Hunter business live streaming Media Nine ninemsn online Today show TV

Comments: 9

Tim Bennett 24 Jun 09

The question is, why haven’t they done this sooner? They can still do ads, and I would guess that people won’t bother “channel surfing” – too difficult or pointless.

Getting a partnering arrangement with some ISPs (so the download doesn’t count towards monthly quota, like the ABC has) would be a logical next step.

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Lance from Neighbours 24 Jun 09

odd. net usage pre 9am is very small. also, most people are in transit during this time

i don’t understand who this will help. can’t see ad dollars streaming in nor incremental eyes for the Today Show.

is it more around PR to get some advantage over the koch show?

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Damien 24 Jun 09

Radio stations have been streaming their full programs for years, so this is a logical step for the FTA’s. The only reason its taken so long for TV is data costs, AU’s poor broadband penetration and online rights restrictions (ie AFL, NRL, Cricket etc) . I’m sure if it’s accessible and the user experience is reasonable, people will use it.

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Great Strategy 24 Jun 09

I think iinet already include NineMSN in their freezone,

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Get with it .. 24 Jun 09

UMM … ABC’s excellent News Breakfast program has been available by stream since it began last year. I think most ABC News programs are. ninemsn is SOOO cutting edge… I love the ‘unprecedented’ bit.

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Square Eyes 24 Jun 09

Perhaps they’re aiming at commuters who can watch it on their mobiles.

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Chris Abbott 24 Jun 09

Bout 5 years 2 L8…

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candace a 1 Jul 09

i am overseas at the moment, and really feel like i need to be home, so this will be great for me. and since its in the end of the day for me, thats even better!

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