Nissan boss demands more from his employees in new ad for Pulsar

nissan bossA demanding Japanese boss torments his sleep-deprived Australian employee with late night phone calls and unannounced visits to his home in a new ad to mark the return of the Nissan Pulsar to the Australian market.

The campaign from Whybin\TBWA Melbourne features the boss repeatedly barking “More” as the car worker runs through the improvements to the car, which has been away from the Australian market for the last seven years.

After six years the boss is eventually satisfied and says “Less” when he looks at the price.

See the ad:

In a press release, Nissan Australia’s CEO William F. Peffer Jr said: “The Nissan Pulsar has an amazing affinity with the Australian public. This new commercial pays homage to one of Nissan’s most popular models, one which has characterised not only Nissan as a leading brand but Australia’s competitive small car segment.”

The campaign – running across TV, cinema, out of home magazines and online – is the first of what Nissan describes as a “product offensive” with several new and updated vehicles to be launched in the coming months. The TV ad began to air last night.


  • Whybin\TBWA Melbourne
  • Executive Creative Director – Paul Reardon
  • Copywriters – Michael Syme & Michael Congerton
  • Art Director – Bruce Baldwin
  • Agency Producer – Karolina Bozajkovska
  • Group Account Director – Mike Napolitano
  • Account Director – Julia Unwin
  • Account Manager – Leigh Arbon
  • Account Service, Digital Arts Network – Paul Arena, Lucy Kavanagh
  • Production
  • Film Company – Revolver
  • Director – Leo Woodhead
  • Executive Producer Managing Director – Michael Richie
  • Executive Producer – Pip Smart
  • Line Producer – Serena Paull
  • DP- Jeff Hall
  • Post Production – Method Sydney
  • Editor – Peter Sciberras
  • Sound Production – Sound Reservoir
  • Music Composer – Turning Studios
  • Nissan Australia
  • Executive General Manager Marketing – Peter Clissold
  • General Manager Marketing and Cross Car Line – Cameron Cooper
  • Cross Car Line Brand Manager – David Montgomery
  • Marketing Communication Specialist – Shalini Suri

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