Nivea’s charity partner Sister2sister launches campaign to drive awareness

Nivea’s key charity partner, Sister2sister, has launched a new brand campaign which aims to raise the profile of the work it does by providing young girls at risk with a ‘Big Sister’ mentor.

The brand’s agency partners – OMD, VMLY&R, Richards Rose and the Forward Agency – have united to created a campaign spanning across TV, digital, outdoor and social.

The ad features a ‘Big Sister’ and ‘Little Sister’ discussing their relationship together and asks Australian’s to make a difference by joining Sister2sister.

Julia Braun, GM of marketing at Beiersdorf, said in a statement: “With some of our employees having been Big Sister mentors and experiencing firsthand how Sister2sister helps to break that cycle of neglect and abuse, it is our aim to empower this valuable charity to give more young girls the opportunity to turn their lives around.

“With the outstanding support of our agency and media partners the new campaign is aimed at driving awareness and donations for Sister2sister in order to make this happen.”


  • Client: SISTER2sister, in partnership with NIVEA
  • Creative Agency: Richards Rose
  • Production Company: Tee Pot Films
  • Director: Tony Prescott
  • Producer: Dinusha Ratnaweera
  • Sound Studio & Music Production: Nylon Studios
  • Stills Photography: Tobias Rowles
  • Media Agency: OMD
  • PR: FORWARD Agency
  • Website: VMLY&R
  • Marketing Consultancy: Carolyn Butler-Madden

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