‘No forking worries’ – SPC launches snack bar filled with beans
A snack bar filled with baked beans is to hit the shelves in service stations around the country.
A campaign for the SPC BIG Bean Bar and the SPC BIG Bean Pocket positions the beans bar as the “perfect on-the-go ready to eat snack” for breakfast, mid-morning, afternoon or “anytime hunger hits”.
SPC says the launch is its biggest in a decade.
Targeted at 18-29 year old men, the snack bar has “64% less fat, 62% less saturated fat and 34% fewer calories” than a similar sized sausage roll, according to a press release.
The snack bars were launched via a stunt at Melbourne’s Federation Square that saw celebrity bogan Strauchanie destroy a fork.
The campaign will run on radio, bus shelters, street posters, Melbourne trams, stadia media around the AFL, online, sampling and PR.
Vince Pinneri, MD of SPC Ardmona said: “SPC BIG not only broadens our customer base to include petrol, convenience and route sales outlets, it’s also an innovative product from an already much-loved Aussie brand.”
“The value of the snacking industry in Australia is estimated at $14 billion. Our research shows there is more than 31 million snacking occasions in Australia every day. At least once a week, 50 per cent of 18-34 year old Australians have an on-the-go snack. It’s clear to us that the snacking occasion is a BIG opportunity.”
Credits:
PR: AC Agency
Media Buying: Ikon Communications
Digital: The Royals
Creative: Badjar Ogilvy
Lucky those school kids were passing by otherwise no one would have seen it.
User ID not verified.
Gas stations? It’s over; the Americans have won.
User ID not verified.
surprisingly tastey
User ID not verified.
Ah, health food…!!
User ID not verified.
Sounds like a lot of hot air….
User ID not verified.
Great line. But shit stunt with planted school kids.
User ID not verified.
Hey guys. Fyi, channel 10 and 7 both turned up to the launch and it screened on that night’s news. Plus there was a full page article in the herald sun on launch day on page 9. Strauchanie also did 15 radio interviews before the press conference. I wouldn’t call that a fail!
User ID not verified.
I have no idea how Strauchanie keeps getting work…
“Targeted at 18-29 year old men..” obviously cut straight to the core of that audience with this stunt….
Regardless how much coverage was done of the event – it was coverage of a fail.
You can say any coverage is good coverage – but I now think this bar is intended for kids more so than blokes 18-29… they have some work to do to convince me otherwise…
You can’t polish a turd, you can only roll it in glitter!
User ID not verified.
I would buy/eat this if I could get it from the supermarket and cook it my self god knows how long things sit on those warmers for
User ID not verified.