‘No forking worries’ – SPC launches snack bar filled with beans

A snack bar filled with baked beans is to hit the shelves in service stations around the country.

A campaign for the SPC BIG Bean Bar and the SPC BIG Bean Pocket positions the beans bar as the “perfect on-the-go ready to eat snack” for breakfast, mid-morning, afternoon or “anytime hunger hits”.

SPC says the launch is its biggest in a decade.

Targeted at 18-29 year old men, the snack bar has “64% less fat, 62% less saturated fat and 34% fewer calories” than a similar sized sausage roll, according to a press release.

The snack bars were launched via a stunt at Melbourne’s Federation Square that saw celebrity bogan Strauchanie destroy a fork.

The campaign will run on radio, bus shelters, street posters, Melbourne trams, stadia media around the AFL, online, sampling and PR.

Vince Pinneri, MD of SPC Ardmona said: “SPC BIG not only broadens our customer base to include petrol, convenience and route sales outlets, it’s also an innovative product from an already much-loved Aussie brand.”

“The value of the snacking industry in Australia is estimated at $14 billion.  Our research shows there is more than 31 million snacking occasions in Australia every day. At least once a week, 50 per cent of 18-34 year old Australians have an on-the-go snack. It’s clear to us that the snacking occasion is a BIG opportunity.”

PR: AC Agency
Media Buying: Ikon Communications
Digital: The Royals
Creative: Badjar Ogilvy


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