No matter your size, aim to punch above
The founding story of Instagram and its mega bucks sale to Facebook is a salutary lesson for brands and agencies. As Christian Finucane, co-founder and creative partner at The Core Agency writes, if you want to think big, think small.
Consider this. Instagram was bought by Facebook for US$1,000,000,000 at a time when they had just 13 employees. Yes, that’s a billion-dollar business with a team of just 13 people.
It’s a level of value and ROI that’s off the charts. However, beyond the massive payday there’s another thread to this, a story of ‘smallness’.
Kevin Systrom, a Stanford University graduate was working in his spare time developing an app called Burbn – named after his love of the brown liquor. His app enabled people to check in to places, post maps and tag photographs.
Systrom landed some venture capital funding that allowed him to quit his job and bring in a fellow Stanford graduate, Mike Kreigar. They reviewed other apps in their space and saw that Hipstamatic, an emerging photography-based app, while popular, wasn’t social media friendly.
