No tennis and strawberries for media agencies this year
Media agency bosses won’t be enjoying their annual jaunt to Wimbledon fro the tennis this year because of cost-cutting by the Nine Network and part-owner Consolidated Media Holdings. Today’s Daily Telegraph reports that:
“CMH and its associated Nine Network have a long tradition of spending hundrdeds of thousands of dollars entertianing advertising clients courtside at the sporting event, to which Nine holds the rights.”
Media owners tend to explain such jaunts as a way of building relationships with key marketers and media agency people rather than an out-and-out way of buying their business. But the results can certainly be positive. During the Olympics, while criticism was being turned on Seven for ther way it ws covering it, Zenith Optimedia boss Belinda Rowe wrote a glowing column for The Australian (which no longer appears to be in their online archive) about the excellence of Seven’s coverage, while she enjoyed the event in person in Beijing.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Belinda Rowe
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Nine
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