News

‘Nobody does Christmas like Officeworks’, claims office supply store

Officeworks has launched its Christmas campaign, complete with drones, robotic balls, and a tree made from stacks of recycled copy paper.

The campaign, created by AJF Partnership, aims to spark inspiration amongst Christmas shoppers by showcasing its range of gift ideas that suit recipients of all interests.

All this combines to mean “Nobody does Christmas like Officeworks”, according to the campaign ad.

Officeworks general manager of marketing, Jess Richmond, said in a statement: “We know lots of our customers want to purchase special gifts for loved ones but when push comes to shove, they end up making the same choices.

“We want to put the spark back into Christmas shopping by showcasing our range of tech, stationery, art, STEM, education and personalised photo gifts to inspire people to consider Officeworks as a destination that really does have something for everyone on their list.”

Officeworks has also built a gifting destination online which will enable customers to shop for gifts based on the interests of their loved ones. For the months of November and December it will also be releasing 12-page catalogues.

“Team members will be bringing the Christmas cheer more than ever to customers that shop in our 167 stores across the country and online we’ve built a gifting destination that allows customers to shop our range based on popular brands, trending products or based on the personality of people on their Christmas list,” Richmond added.

The retailer will be extending its operating hours for the Christmas season, and pushing its two-hour click and collect and same or next-day delivery services.

The campaign’s TV, radio, OOH, digital and social media execution will be complemented by search, PR, B2B and B2C CRM.

Credits

Creative: AJF Partnership, a GrowthOps business
Media: Initiative
PR: Haystac
Performance Marketing and Social Media: Columbus
CRM: AKQA

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