Nobody saw Telstra’s new campaign coming

Telecommunications company Telstra has launched a quirky new campaign, via creative agency The Monkeys.

The campaign, ‘Deals You Didn’t See Coming’, aims to highlight the great device deals Aussies would not expect to see coming. The 15-second spot captures familiar and relatable moments that take a turn for the unexpected.

Other asset:

Telstra CMO Brent Smart said: “There’s a lot of retail clutter in our category, we want to cut through the noise and showcase our deals with a bit of unexpected humour that you might not have seen coming from our brand.”

The Monkeys’ chief creative Ant Keogh said: “These are retail spots, and they tell a story about great value which can potentially go on indefinitely.

“And while we feature a giant starburst rondel in every ad, the humour allows us to treat the audience with respect and intelligence the whole time.” 

The campaign includes broadcast TV, digital, OOH, retail, social and radio, and will run throughout the year.

Campaign Credits:

Creative Agency: The Monkeys, part of Accenture Song

The Monkeys Group CEO & Accenture Song ANZ President: Mark Green

Co-founder & Group Chief Creative Officer: Scott Nowell

Chief Creative Officer: Ant Keogh

Managing Director: Matt Michael

Chief Client Officer: Belinda Drew

Creative Directors: Hugh Gurney, Connor Beaver & Joseph Sibley

Business Strategy Director: Ben De Castella

Strategist: Brona Kilkelly

Group Business Director: Amanda Porritt

Senior Business Director: Alex Austin

Senior Business Manager: Ciara Moloney

Head of Production/ Producer: Romanca Mundrea

Production Assistant: Genya Mik

Production Company: Finch

Director: Benji Weinstein

Managing Director: Corey Esse

Producer: Caroline David & Viv Jaspers

Post Production: Arc Edit / Atticus

Editor: Drew Thompson

Offline Producer: Winnie O’Neil

Online EP: Amelia Bromley

Online: Chris Betteridge

Colourist: Martin Greer

Sound: Squeak E. Clean Studios

Head of Sound: Paul Le Couteur

Exec Producer (sound): Ceri Davies

Head of Production (sound): Emma Duncan

Casting: Peta Einberg at Peta Einberg Casting


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