Nobody saw Telstra’s new campaign coming
Telecommunications company Telstra has launched a quirky new campaign, via creative agency The Monkeys.
The campaign, ‘Deals You Didn’t See Coming’, aims to highlight the great device deals Aussies would not expect to see coming. The 15-second spot captures familiar and relatable moments that take a turn for the unexpected.
Other asset: https://youtu.be/8srA-aQY0Ts
Telstra CMO Brent Smart said: “There’s a lot of retail clutter in our category, we want to cut through the noise and showcase our deals with a bit of unexpected humour that you might not have seen coming from our brand.”
The Monkeys’ chief creative Ant Keogh said: “These are retail spots, and they tell a story about great value which can potentially go on indefinitely.
“And while we feature a giant starburst rondel in every ad, the humour allows us to treat the audience with respect and intelligence the whole time.”
The campaign includes broadcast TV, digital, OOH, retail, social and radio, and will run throughout the year.
Campaign Credits:
Creative Agency: The Monkeys, part of Accenture Song
The Monkeys Group CEO & Accenture Song ANZ President: Mark Green
Co-founder & Group Chief Creative Officer: Scott Nowell
Chief Creative Officer: Ant Keogh
Managing Director: Matt Michael
Chief Client Officer: Belinda Drew
Creative Directors: Hugh Gurney, Connor Beaver & Joseph Sibley
Business Strategy Director: Ben De Castella
Strategist: Brona Kilkelly
Group Business Director: Amanda Porritt
Senior Business Director: Alex Austin
Senior Business Manager: Ciara Moloney
Head of Production/ Producer: Romanca Mundrea
Production Assistant: Genya Mik
Production Company: Finch
Director: Benji Weinstein
Managing Director: Corey Esse
Producer: Caroline David & Viv Jaspers
Post Production: Arc Edit / Atticus
Editor: Drew Thompson
Offline Producer: Winnie O’Neil
Online EP: Amelia Bromley
Online: Chris Betteridge
Colourist: Martin Greer
Sound: Squeak E. Clean Studios
Head of Sound: Paul Le Couteur
Exec Producer (sound): Ceri Davies
Head of Production (sound): Emma Duncan
Casting: Peta Einberg at Peta Einberg Casting
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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