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Owner of Nokia handsets appoints One Green Bean to PR account

Phone maker and rights holder to Nokia handsets, HMD Global, has appointed One Green Bean to handle its handsets public relations account, Mumbrella can reveal.

 

The win will see One Green Bean look after regional PR and social across Asia Pacific for Nokia handsets.

It follows on from the agency’s London office winning the account for HMD Global, which owns the rights to Nokia-branded smartphones.  The appointment will see One Green Bean London assist with HMD Global’s launch of the new handset into the UK later this year.

Carl Ratcliff, CEO of One Green Bean Australia, said: “It was great to work on our first project as a global agency, with London Beans live on-the-ground in Barcelona at the Mobile World Conference. And Australia leading the APAC announcement – which has achieved more coverage for HMD and Nokia in these markets than ever before.”

Flann Gao, communications director at HMD, told Mumbrella: “One Green Bean Australia is our regional agency for APAC. Their UK office is also our global agency. We are very happy with our relationship with OGB.

“HMD is a new company just started on Dec 1 so we don’t have previous agencies in the region.”

The appointment comes weeks after Nokia announced the return of its iconic 3310 handset.

For One Green Bean the win follows on from a series of client movement with Woolworths pitching its PR account two weeks ago with One Green Bean not participating in the process, Jetstar announcing its hunt for a new agency after One Green Bean declined to pitch and Toyota appointing Red Agency to its lifestyle public relations and social media account last week as a result of Toyota moving its headquarters to Melbourne.

Other clients of One Green Bean include Colgate, Lego, Coca-Cola, Vegemite, Origin Energy, Nando’s, Audible, Google, Nike, Jacob’s Creek and Playstation.

One Green Bean founder and executive creative director Kat Thomas is speaking at Mumbrella’s CommsCon in Sydney on March 30. As the Sydney business approaches its ten-year anniversary, Thomas reflects on the agency’s journey; the highs, the lows, and the learnings etched in her mind forever. You can book tickets and check out the rest of the CommsCon program on the CommsCon website.

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