Not all pavement advertising is annoying
You may remember this week’s coverage of media agency Vizeum’s street stencilling/ graffiti-ing of the pavements of Sydney and Melbourne, depending on your point of view.
My view by the way is that brands that use it for an advertising message are generally doing something unwelcome that makes me dislike them. Usually the message is out of keeping with the environment and makes the place look increasingly tatty as it fades.
The debate carried on at the FrankVizeum blog too, where they felt Mumbrella had been unfair to the agency.
But that’s not to say that using chalk can’t be a great form of advertising.
I came across this example this morning, outside Nookie on Cleveland Street – which may well be Sydney’s smallest coffeeshop.
It’s basic, but it’s also powerful, witty marketing.
Yesterday Tom – Nookie’s owner-operator-barista-marketer – unilaterally declared it International Day of the Croissant . And guess what? He tells me he sold out of croissants, with people not necessarily remarking on the message, but asking for a croissant anyway. That’s cutthrough. So now he’s declared it International Week of the Pie instead.
And I bet when I go past tomorrow morning, they’ll be sold out of pies too.
Tim Burrowes
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That is sheer billiance.. will blog about Hero’s pizza in Perth soon too.. love it when a business doesn’t just take it lying down but does everything to bring in business. I guess that’s the difference between a busines owner and a franchise owner 🙂
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It’s basic stuff but works so well because it hasn’t got corporate PR job written all over it. I bet they also didn’t contact all the marketing writers and spout how “innovative” their coffee was..
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