Not all pavement advertising is annoying

You may remember this week’s coverage of media agency Vizeum’s street stencilling/ graffiti-ing of the pavements of Sydney and Melbourne, depending on your point of view.  

My view by the way is that brands that use it for an advertising message are generally doing something unwelcome that makes me dislike them. Usually the message is out of keeping with the environment and makes the place look increasingly tatty as it fades.

The debate carried on at the FrankVizeum blog too, where they felt Mumbrella had been unfair to the agency.

But that’s not to say that using chalk can’t be a great form of advertising.