Not Suitable For Children opens modestly at box office

Not Suitable for Children, distributed by Icon, has taken $147,000 at the box office in its opening weekend.

The Australian film, Peter Templeman‘s feature debut starring Ryan Kwanten and Sarah Snook opened across 42 screens for a screen average of $3,497.

Templeman told Encore: “It’s a middle-sized release which I think is pretty fair. It hasn’t had a massive marketing campaign so I think its good to not spread out too wide, and see how it does. If there is good word of mouth it will grow from there.”

Templeman added: “I certainly don’t see it as an art house film. It has universal themes with a broad appeal. It seems to get good responses from all age groups. It’s marketed towards the 20s and 30-somethings so that’s a big part of the market.”

The film has taken $199,076 in total, which includes preview screenings last week and festival screenings.

Produced by Jodi Matterson and written by Michael Lucas, Not Suitable For Children follows Jonah, a free-wheeling 20-something bachelor who, after being diagnosed testicular cancer, has a sudden urge, and one-month time limit to have a child.

The film placed 11th overall and second in the limited release standings behind Indian film Cocktail, distributed Eros Australia which took $180,367 across 16 screens for an average of $11,273.

Meanwhile Rolf de Heer’s new film The King is Dead, distributed by Pinnacle Films opened across just four screens to take $11,927 for an average of $2,982. The film stars Dan Wylie, Bojana Novakovic, also in Not Suitable For Children, and Gary Waddell.

In general release Ted, directed by Seth MacFarlane and distributed by Universal, continues to dominate at the box office with another $6.702m across 411 screens for a $16,308 average. It takes the film, officially in its second week, to $23.91m.

In other new releases was Hysteria, directed by Tanya Wexler about the invention of the first vibrator and distributed by eOne/Hopscotch, which took $320,091 across 79 screens for a $4,052 screen average.

Billa 2, An Indian film about an underworld gangmember, directed by Chakri Toleti and distributed by Indies took $48,743 across five screens for a $9,749 average.



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