Nothing says Christmas like singing letter boxes in Australia Post campaign from The Monkeys
Australia Post has become the latest brand to launch its Christmas ads with a campaign from The Monkeys featuring singing letter boxes.
The ‘Spread the Merry’ campaign urges people to reconnect with loved ones and “deliver Christmas joy with Australia Post”.
The ads show a range of letter boxes in various locations around Australia singing along to a 1980 song by Daryl Hall and John Oates, You Make My Dreams Come True.
The integrated campaign launched on TV with 45-second and 15-second spots and will run through November and December. They will also air across out-of-home, broadcast video, radio, social, digital, press and in-store.
Australia Post chief marketing officer, Amber Collins, said: “After another challenging year for many Australians and a long-awaited Christmas, we wanted our campaign to be the ultimate expression of festive joy.
“This year’s new ‘Spread the Merry’ campaign uses the humble letterbox to showcase the breadth and diversity of Australia and demonstrates how Australia Post’s vast network connects Australians far and wide every Christmas.”
The Monkeys creative director Hugh Gurney added: “After a tough year, we wanted to give Aussies a bit more ‘merry’ this Christmas and, at the same time, change the way they look at their letterboxes.”
Woolworths and Coles both launched their festive marketing crusades over the past few days.
Credits
Client: Australia Post
Chief Marketing Officer: Amber Collins
Head of Consumer Marketing: Corrina Brazel
Senior Marketing Manager: Crystal Melvan
Marketing Manager: Erin Catchpole
Creative Agency: The Monkeys, part of Accenture Interactive
CEO: Paul McMillan
Chief Creative Officer: Ant Keogh
Executive Planning Director: Michael Derepas
Senior Planner: Dave Collins
Creative Directors: Joe Sibley, Hugh Gurney
Art Director: Ben Horewood
Writer: Michelle Canning
Head of Production: Romanca Mundrea
Senior Producer: Eliza Malone
Head of Design: Raph Tamkalis
Head of Content Management: Jaimee Kerr
Content Director: Adam Reeves
Content Manager: Ella Goldberg
Production House: Rabbit Content
Director: Lachlan Dickie
Associate Executive Producer: Marcus Butler
General Manager & Producer: Katrina Maw
DOP: Campbell Brown
Offline Post: Arc Edit
Editor: Dan Lee
Online & CGI Post Production: Blockhead VFX
Grade: Olivier Fontenay
Sound: Electric Dreams Studios
Sound Mix: Squeak E. Clean Studios – Paul Le Coutier
Media: WaveMaker