Nothing says Christmas like singing letter boxes in Australia Post campaign from The Monkeys

Australia Post has become the latest brand to launch its Christmas ads with a campaign from The Monkeys featuring singing letter boxes.

The ‘Spread the Merry’ campaign urges people to reconnect with loved ones and “deliver Christmas joy with Australia Post”.

The ads show a range of letter boxes in various locations around Australia singing along to a 1980 song by Daryl Hall and John Oates, You Make My Dreams Come True.

The integrated campaign launched on TV with 45-second and 15-second spots and will run through November and December. They will also air across out-of-home, broadcast video, radio, social, digital, press and in-store.

Australia Post chief marketing officer, Amber Collins, said: “After another challenging year for many Australians and a long-awaited Christmas, we wanted our campaign to be the ultimate expression of festive joy.

“This year’s new ‘Spread the Merry’ campaign uses the humble letterbox to showcase the breadth and diversity of Australia and demonstrates how Australia Post’s vast network connects Australians far and wide every Christmas.”

The Monkeys creative director Hugh Gurney added: “After a tough year, we wanted to give Aussies a bit more ‘merry’ this Christmas and, at the same time, change the way they look at their letterboxes.”

Woolworths and Coles both launched their festive marketing crusades over the past few days.


Client: Australia Post

Chief Marketing Officer: Amber Collins

Head of Consumer Marketing: Corrina Brazel

Senior Marketing Manager: Crystal Melvan

Marketing Manager: Erin Catchpole

Creative Agency: The Monkeys, part of Accenture Interactive

CEO: Paul McMillan

Chief Creative Officer: Ant Keogh

Executive Planning Director: Michael Derepas

Senior Planner: Dave Collins

Creative Directors: Joe Sibley, Hugh Gurney

Art Director: Ben Horewood

Writer: Michelle Canning

Head of Production: Romanca Mundrea

Senior Producer: Eliza Malone

Head of Design: Raph Tamkalis

Head of Content Management: Jaimee Kerr

Content Director: Adam Reeves

Content Manager: Ella Goldberg

Production House: Rabbit Content

Director: Lachlan Dickie

Associate Executive Producer: Marcus Butler

General Manager & Producer: Katrina Maw

DOP: Campbell Brown

Offline Post: Arc Edit

Editor: Dan Lee

Online & CGI Post Production: Blockhead VFX

Grade: Olivier Fontenay

Sound: Electric Dreams Studios

Sound Mix: Squeak E. Clean Studios – Paul Le Coutier

Media: WaveMaker


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