Nova adds former UM talent as head of digital audio, commercial Sydney

Nova Entertainment has announced that Elaine Graham-Quirke will be the new head of digital audio, commercial Sydney.

In her new role, Graham-Quirke will be responsible for pushing creativity, innovation and education with Sydney-based clients, on the power and performance of podcasting and streaming.

She will also be working closely with Nova’s digital and commercial teams to grow Nova’s market presence, driving the commercialisation of the business’ digital audio assets within the Nova Entertainment Podcast Network and new streaming environments.

Kane Reiken, NOVA’s digital commercial director

Graham-Quirke, who has over 16 years of media experience across both Australian and UK markets, joins from her role as head of connections design at UM Sydney. Graham-Quirke will take on the role previously held by former Initiative Sydney general manager, Nick Wokes.

Nova Entertainment’s digital commercial director, Kane Reiken, said: “Elaine brings a wealth of experience and astute understanding of the role that digital audio plays within a holistic media strategy. Her strong client management and strategy experience will complement the team that continues to lead the market in digital audio solutions.”

Graham-Quirke said: “I’m so excited to be joining the team at NOVA Entertainment who have such a strong reputation in the market as the most trusted and agile audio brand. I’m ready to get stuck in, helping agency and client partners further understand the
unique opportunity that digital audio allows brands, alongside driving tangible results
through creativity, collaboration and innovation”

Reiken has led the digital commercial team led nationally since his arrival from the Daily Mail in 2017.


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