Nova hoaxes rival stations


Sydney’s Nova has pulled off an elaborate stitch-up on its rivals, tricking them into playing ads for its new breakfast show.  

The hoax – dreamed up by the network along with Three Drunk Monkeys and Mediacom Sydney – involved creating a fictional product, Cowman Milk.

When listeners went to the Cowman Milk web site they were shown a video ad for Nova’s new breakfast lineup.

After the end of the Merrick & Rosso and Kate Richie lineup, the morning show now features Merrick Watts, former ABC presenter Scott Dooley and singer Ricki-Lee Coulter

The ads ran on The Edge, Mix, 2Day FM and Triple M on Thursday and Friday.

Station boss David Borean told Mumbrella: “It was a lot of fun to do. We’re going to need to raise our own level of awareness about ads that come into us now.”


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