Nova partners with Underworks to support Jonathan Brown’s EB Research fundraising

Nova 100 and Underworks have partnered up to support radio host Jonathan ‘Browny’ Brown’s goal of raising funds and awareness for the EB Research foundation as he runs the 2019 New York City Marathon on November 3.

The announcement:

Nova 100 and Underworks have partnered to support Jonathan ‘Browny’ Brown’s mission, to raise funds and awareness for EB Research foundation, when he undertakes the ultimate test of endurance – the 2019 New York City Marathon on 3 November*.

Nova 100’s Chrissie, Sam & Browny will broadcast their show live from the USA to support Browny, as he competes in one of the most famous marathons in the world, on behalf of the EB Research Foundation. Epidermolysis Bullosa is a debilitating skin disorder and life sentence for children and families who live with the pain day in, day out. Browny is an Ambassador and has a strong connection to the foundation, with a close family friend living with EB.

Browny said, “I am an Ambassador and it’s very close to my heart as a family friend has EB. It’s something people don’t know a lot about it. I was asked at the end of last year by EB, a horrible skin disease, if I’d like be their representative to run the NY marathon and it was opportunity I couldn’t pass up.”

Sam Todaro, Underworks Managing Director said, “We’re proud to support Browny in his quest to raise much needed funds for the EB Research Foundation, and to fulfil his dream to run the NY Marathon. We’re passionate about supporting our community and doing our bit to drive conversations and change for those who are most vulnerable, so we see this as a perfect fit. No child or adult should have to live in such pain, my hope is that Browny’s efforts go a long way to helping find the treatments and the cure they so desperately need.”

In a continuation of Underwork’s partnership with NOVA Entertainment, Underworks sport socks have partnered with Nova 100 to support Jonathan Brown’s fundraising efforts and to make Chrissie, Sam & Browny’s first overseas broadcast a reality.

Browny said, “Thanks to wonderful people at Underworks for getting on board to make this happen and for supporting this worthy cause. I’ve already started to test out the performance of Underworks socks during my training and I can’t wait to put them to the ultimate test when I take part in the New York marathon.”

Browny has been working hard both mentally and physically to return to the peak physical and mental condition he maintained during his 14-year AFL career and put him in the best possible position to complete the marathon and raise vital funds for EB.

Sam Todaro, Underworks Managing Director said, “When we learnt that Browny wanted to run the NY marathon we immediately jumped on board and invited him to train in our new range of sport socks. We’ve designed these socks to perform to an elite level whilst being available at an everyday low price and think there’s no better way to test our product for endurance and comfort than a marathon. We look forward to supporting Browny, and his feet, all the way to the finish line.”

Listeners can also throw their support behind Browny’s fundraising efforts for the EB Research Foundation at novafm.com.au.

Nova 100’s Chrissie, Sam & Browny will broadcast their first show live, an hour after Browny is expected to cross the finish line. The team will also explore the sights and sounds of New York all week and share their experiences with listeners on air all week from 4 November from 6am to 9am, and on the Chrissie, Sam & Browny podcast.

Keep listening to Nova 100’s Chrissie Sam & Browny weekdays from 6am to 9am for updates on their epic New York Adventure, all thanks to Underworks Sports Socks powering Browny’s New York Marathon.

Source: Nova Entertainment media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.