Nova picking up wins on ‘genuine connection’

Nova’s group programming director Brendan Taylor admits he was nervous to see if the winning streak his network had hit in 2024 would continue once the calendar had flipped over.

“We ended the year in our best ever position,” he says. “Everything was getting into sync at the end of last year – but survey one, you’re always a bit nervous because there’s no wave rolling.”

As it turns out, 6.5 million metro listeners cannot be wrong. That’s the network’s overall audience in the capital cities, for both Nova and Smooth, and it happens to be the biggest audience the network has ever achieved.