NP Digital’s Neil Patel to speak at SXSW Sydney 2025
NP Digital Australia has announced that co-founder Neil Patel will present a session at SXSW Sydney 2025.
The announcement:
NP Digital Australia, part of the globally renowned performance marketing agency, today announced the participation of its co-founder Neil Patel at South by Southwest Sydney on day two of the event.
A New York Times best-selling author and globally recognised entrepreneur Patel has been named one of the world’s most influential marketers by The Wall Street Journal, Forbes, and Entrepreneur Magazine. He was honoured as a top 100 entrepreneur under the age of 30 by former U.S. President Barack Obama and as a top 100 entrepreneur under the age of 35 by the United Nations.
At SXSW Sydney 2025, Neil will present his session The Marketing Reset: What to Unlearn From 2025 on Tuesday, October 14, from 1:15 PM to 2:15 PM in the Darling Harbour Theatre, a 2,500-seat venue.
The session will outline key lessons from the past year in digital marketing, showing where strategies fell short and where measurable results were achieved. Drawing on live data from NP Digital’s proprietary platforms, including Ubersuggest and Ads Grader, as well as thousands of campaigns across the Asia-Pacific region, Patel will provide a data-driven perspective on shifts in search, the growing role of AI in media, and the formats gaining traction with audiences. The discussion is designed to equip senior marketers with a clear, evidence-based view of how to plan effectively for 2026.
Later that afternoon, Patel will host a Speaker Connect Session at 3:30 PM, open to SXSW Sydney passholders who sign-up on a first-come, first-served basis. This smaller-format discussion will allow participants to engage with Patel directly, with registration details for the limited session to be announced in the lead-up to the event.
Patel’s thought leadership has helped drive the growth of leading global companies including Amazon, Microsoft, Airbnb, and Google. His blog, Neilpatel.com, attracts more than four million monthly visitors, while his Marketing School podcast engages over one million monthly listeners.
“Neil’s presence at SXSW Sydney is an incredible opportunity for marketers across the Asia-Pacific region,” said Dan Kalinski, managing director of NP Digital APAC. “With NP Digital’s global presence, Neil brings both a regional APAC lens and a worldwide perspective, offering SXSW Sydney attendees practical strategies they can apply immediately to start boosting their ROI.”
SXSW Sydney 2025 will run from October 13–19, diving deep into the most pressing trends shaping our world – from AI’s accelerating advancements and the future of work to quantum technologies, cybersecurity, sustainability, and the ever-evolving creative industries. The week-long program will feature over 1,600 sessions and events, including 400+ conference sessions, 150+ professional development workshops, 300+ music performances, 100 film screenings, 120 games, and more than 400 brand-led experiences.
Source: Bud Comms
