NRL battle helps Nine to Thursday ratings win
Last night’s tight NRL clash between Melbourne Storm and Brisbane Broncos helped Nine win Thursday’s ratings contest.
The game drew 252,000 viewers in Sydney, making it the city’s second most watched program for the night, despite no local team being involved.
The game drew 238,000 Brisbane viewers, making it the city’s most watched show.
Meanwhile, a further 178,000 metro viewers watched the match on pay TV channel Fox League, including 43,000 in Melbourne.
Billy’s stats last night were ridiculous! Take a look – https://t.co/WoQuyevkBD #purplepride pic.twitter.com/m6odybE5lA
— Melbourne Storm (@storm) March 16, 2017
The ratings for the game will come as a relief for Nine after last Thursday night’s game rated a lacklustre 385,000 while the season opener rated 506,000.
Nine’s share for the night was 21%. Seven had the second highest share for the evening with 16.6% ahead of Ten’s 13.4%, ABC’s 11.6% and SBS’ 4.5%, according to OzTAM’s overnight preliminary metro ratings.
Meanwhile, Ten’s The Biggest Loser Transformed delivered its worst audience yet, with just 387,000 metro viewers tuning in for the third episode of the body transformation show.
In a better result for Ten, reality TV show Gogglebox which was the most watched non-news program of the evening, averaging 674,000 viewers. It was also the most watched program across key advertising demographics 16-39, 18-49 and 25-54.
In the 6pm news battle Seven News was the most watched program for the evening with 921,000 viewers, beating Nine News’ 849,000.
ABC News – which aired at 7pm – was the ABC’s best performing program with an audience of 729,000.
And in the breakfast battle, Seven’s Sunrise comfortably outrated Nine’s Today by 323,000 to 274,000.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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topics
ABC
Billy Slater
Brisbane Broncos
Home and Away
Melbourne Strom
Nine
Oztam overnight ratings
SBS
Seven
Ten
The Biggest Loser Transformed
