NRL launches new creative platform and first work with Emotive

March 7, 2022 9:32

The NRL has launched a new creative platform via Emotive, called ‘UNREAL’, also launching the first creative work since Emotive was appointed as its creative account following a competitive pitch in October 2021.

The work represents a significant development for NRL as it moves away from separate event and product-led campaigns in favour of unifying the game under a singular long-term creative platform.

In the 60-second spot, a montage is shown of different UNREAL moments from the NRL, from the rivalry of State of Origin to children’s matches.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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