NRMA Insurance heroes its workers in latest campaign via The Monkeys

IAG’s NRMA Insurance has released its latest campaign with The Monkeys, part of Accenture Interactive.

The ‘Help Like No One Else’ campaign film follows Judi, who has been an NRMA Insurance assessor for 32 years.

The 60 second spot follows Judi as she travels to NRMA Insurance customers to assist with their insurance claims. The spot begins with Judi picking up the phone and driving, on phone calls, before arriving at a house half destroyed. Intercut are references to natural disasters such as storms and bushfires.

Brent Smart, NRMA Insurance chief marketing officer, said: “Since I joined the company, I’ve heard incredible stories of how our people help. The challenge is how to tell those incredible stories in a way that doesn’t feel like just another testimonial employee ad. We found a way creatively to honour our incredible people and the way they help our customers.”

Barbara Humphries, creative director at The Monkeys, said: “While you can never prepare for how you’ll react when the unexpected happens, NRMA Insurance assessors spend their whole lives preparing to help you in that moment.

“Hearing Judi talk about many years on the job, experiencing some of Australia’s worst moments, we were moved by the courage, empathy and dedication that sets her and her team apart. We were determined to tell that story.”

The campaign will be on broadcast, cinema, out-of-home, press and radio.

IAG, NRMA Insurance’s parent company, recently announced it was moving its media account from WPP to IPG Mediabrands agency Initiative from 1 August.

Some of the press assets for NRMA’s latest campaign

The Monkeys’ last campaign for NRMA Insurance featured friends saving koalas.

Other recent campaigns from The Monkeys include work for MLA, AHM, and UN Women Australia.


Client: NRMA Insurance

Chief Marketing Officer: Brent Smart
Director, Brand Marketing: Sally Kiernan
Director, Content & Customer Engagement: Zara Curtis
Director, Group Brand Strategy: Caroline Hugall
Brand Strategy Lead: Anna Jackson
Creative Lead: Elizabeth Stokes
Creative & Innovation Specialist: Mahsa Merat
Creative Agency: The Monkeys, part of Accenture Interactive
Co-Founder & Group CEO: Mark Green
Co-founder & Group Chief Creative Officer: Scott Nowell
Chief Creative Officer: Tara Ford
Managing Director: Matt Michael
Creative Directors: Barbara Humphries & Benn Sutton
Creative Team: Barnaby Packham & Danny Pattison
Designers: Megan Lecky, Lauren Elliot & Dale Bigeni
Chief Strategy Officer: Fabio Buresti
Head of Planning: Hugh Munro
Head of Production: Penny Brown
Print Producer: Matt Tilbury
Business Lead: Kezia Quinn
Senior Business Director: Ashley Robertson
Senior Business Manager: Sophie Finckh
US Production Co: Anonymous Content
Director: Daniel Kaufman
Executive Producer: Lori Stonebraker

AUS Production Co: FINCH
Managing Director & EP: Corey Esse
Executive Producer: Loren Bradley
Producer: Sarah Nichols
Cinematographer: Jeremy Rouse
Prod Designer: Vanessa Cerne

Post Production: Arc Edit
Editor: Dan Lee
Executive Producer: Daniel Fry
VFX Sup: Eugene Richards
Titles: Supervixen

Sound & Music: Sonar
Sound Designer: Timothy Bridge
Composer: Antony Partos


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