NRMA rescues another koala

A boy befriends a koala in a heart-string tugging new advertising campaign from NRMA which launched over the weekend.

In the “Every Home is worth protecting” ad, created by The Monkeys and directed by Gary Freedman, the boy rescues the koala from of a power pole where it has taken refuge after being forced out of its tree by bulldozers.

NRMA is pledging to plant a tree for every new home insurance policy it sells, in a tie up with Conservation Volunteers Australia.

NRMA marketing director, Sally Kiernan, said in an email to Mumbrella:  “We hope this campaign makes a very tangible contribution to the restoration and maintenance of koala habitats. We encourage all to get involved by volunteering to plant a tree that can become a future koala home.”

The campaign follows last year’s ‘Help is who we are’ ad from NRMA, which also featured the rescue of a koala.


  • Client: NRMA Insurance
  • Creative: The Monkeys
  • Production: Revolver/Will O’Rourke – Gary Freedman
  • Post Production: Arc Edit/Fin Design
  • Music: Sonar Music
  • Sound Design: Squeak E Clean Studios
  • Photography: The Kitchen – Toby Burrows
  • Production: Revolver
  • Media: Mindshare
  • Partnerships: Havas
  • PR: Thinkerbell
  • 1:1: CHE Proximity

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