NRMA uses Socceroos star Mark Bresciano to tell ‘A Story of Help’
NRMA Insurance has told ‘A Story of Help’ by reminiscing on a soccer match where Socceroos star Mark Bresciano tied up the shoelace of a mascot on crutches.
The one minute ad features Bresciano explaining how he “did what any other dad would do” and helped tie up the shoelace of a mascot on crutches once the national anthem had been sung on the field.
First thought thinking, this whole direction is problematic. This was worth firing the marketing department for? Can’t wait to see the metrics for NRMA. The good talker continues.
This is so much better than vignettes set to an ill-fitting song. However, tend to agree with the above about the “help is who we are” direction being problematic. Unless they start tying it back more to the situations in which NRMA actually help people.
…keeping the shareholders at bay while they wait for this positioning to gain any sort of commercial traction. Is part of this new strategy to avoid asking people to buy their insurance?