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NRMA uses Socceroos star Mark Bresciano to tell ‘A Story of Help’

NRMA Insurance has told ‘A Story of Help’ by reminiscing on a soccer match where Socceroos star Mark Bresciano tied up the shoelace of a mascot on crutches.

The one minute ad features Bresciano explaining how he “did what any other dad would do” and helped tie up the shoelace of a mascot on crutches once the national anthem had been sung on the field.

The ‘A Story of Help’ campaign builds on NRMA’s ‘Help is Who We Are’ brand positioning, which was launched by The Monkeys in March.

NRMA’s ‘Help is Who We Are’ brand positioning aims to highlight the everyday Australian heroes who go out of their way to help.

NRMA handed its creative account to The Monkeys in September last year, moving away from incumbent agency M&C Saatchi.

In December, The Monkeys launched its first work for the insurer entitled ‘Long Way’.

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