‘Stop it or Cop it’, NSW Government tells drivers

The NSW Government has launched a road safety campaign for the Christmas holiday season warning drivers to ‘Stop it or Cop it’.

Created by Banjo, the 30 second television ad shows a series of drivers sitting at the wheel just after being pulled over, while police officers approach the vehicle.

Minister for Roads, Maritime and Freight Melinda Pavey and Minister for Police Troy Grant, launched the campaign with the hope of discouraging drivers from speeding, drink driving, not wearing a seat belt and using a mobile phone while driving.

The campaign includes a series of ads with each ad focusing on specific road rules which are often broken including not wearing a seatbelt, speeding, drink and drug driving and using your mobile phone.

“While we don’t want to have to charge people, if you choose to put yourself or others at risk by breaking the road rules or being reckless, you will face the penalties,” Pavey said in a statement.

“There will be more police tackling risky behaviour on our roads this Christmas as part of
Operation Safe Arrival and the message to motorists is clear – you’re responsible for your own actions, you can either Stop it…Or cop it,” Grant added.


  • Client – NSW Government: Transport for NSW
  • Executive Director Marketing and Campaigns: Rita Harding
  • Executive Director, NSW Centre for Road Safety: Bernard Carlon
  • Director, Campaigns: Tina Gallagher
  • Manager, Campaigns: Paul Ibsen
  • Senior Campaigns Officer: Roslyn Bruce
  • Campaigns Officer: Catherine Rae
  • Advertising Agency: Banjo
  • Managing Partner: Andrew Varasdi
  • Creative Partner: Bruce Matchett
  • Creative Group Head: Laurence Cronin
  • Creative Group Head: Scott Hopkin
  • Client Services Director: Kath O’Shea
  • Planning Director: Sarah King
  • Digital Director: Richard Lloyd
  • Account Executive: Bianca Mercuri
  • Head of Broadcast: George Saada
  • Production Company: Goodoil
  • Director: JH Beetge
  • Executive Producer: Juliet Bishop
  • Producer: Llew Griffiths
  • Editor: Bernard Gary
  • Post House: The Editors
  • Sound Post: Noise International

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