The New South Wales Government has used a humorous three-minute song as part of its new road safety campaign.
Titled “Get Your Hands Off It,’ the song was created by the New South Wales Government, Ogilvy, MediaCom and Infinity, and sung by self-described “bearded manchild” Derek Anderson.
Anderson sings as a person who texts constantly, saying “Maybe you can’t text and drive, but I sure as hell can and I’m still alive. I’m on a 12-hour shift, I’ve got to stay alert, A cheeky little text, well it never hurt. A brother gotta get from A to B, and I keep it out of sight so the cops can’t see.”
Anderson – who appears to be the same Derek Anderson who formerly worked as an art director at Blue Marlin,Leo Burnett and Whybin\TBWA and is now based at Taxi in Canada – performs the song on a pantomime-like set, complete with crew in morph suits moving set pieces around.
The ‘Get Your Hands Off It’ campaign will be rolled out with outdoor, TV, online and social media.
Telstra, Optus, Virgin Mobile and Vodafone have all thrown their support behind the campaign.
It’s not the first time a comic approach has been used to promote road safety. In Victoria, young drivers were targeted with a “Don’t Be A Dickhead” message. And Metro Trains was behind the award winning Dumb Ways To Die.