F.Y.I.

NSW SES simulate a ‘future flood’ in new work via Bastion

The NSW State Emergency Service (SES) has engaged Bastion to launch new work showcasing the risk of floods.

The announcement:

Making flood risk real and increasing awareness of the need to act is a key challenge for emergency services and government agencies working in disaster risk.

For parts of NSW, the impact of flooding can be devastating. Alarmingly, research undertaken after recent floods in the Hawkesbury Nepean Valley showed that 70% of people didn’t listen to evacuation warnings during floods in 2021-22. Together with NSW SES and the NSW Reconstruction Authority, Bastion developed the Future Flood project to raise awareness of the very real risk in flood prone areas, by simulating flood events at a personal level. Four residents who had not previously evacuated were identified and their homes, right down to their vehicles, possessions and even children’s toys, were simulated to show accurate flood heights. This presented a powerful reminder to follow emergency warnings because failing to act could put lives at risk.

“Making flood risk relatable can be challenging – we often refer to probability and complex details relating to when and where floods will hit – this campaign taps into the way people’s decisions are influenced and highlights how past floods are not a reliable indicator of what a future flood may look like,” a NSW Reconstruction Authority spokesperson said.

“With the climate becoming increasingly unpredictable in Australia, following the advice of emergency authorities is more important than ever. It was a privilege to work alongside NSW SES, the Reconstruction Authority and simulation experts to create this data driven campaign with a powerful message we believe will resonate and change behaviour.” Said Bastion Group Chief Creative Officer, Simon Langley.

Credits:

Client: NSW SES & NSW Reconstruction Authority 

NSW RA Flood Risk Management Division 

Agency: Bastion  

Group Chief Creative Officer: Simon Langley   

Senior Creative: Harry Roth   

Senior Creative: Chris Searle 

National Chief Strategy Officer: Angela Morris   

Group Client Director: Harry Mountier    

Client Manager: Josh Staras   

Senior Producer: Angelita Gandakusuma   

Producer: Raquel Abi Ghosn   

Shooter/Editor: Ryan Kermond    

Senior Designer: Matt Gould 

Integrated Studio Director: Sean Davitt 

3D Production: Spatial Media  

Sound: Rumble Studios  

Media: OMD 

Source: Bastion

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