NSW Transport recruit comedian Shane Jacobson to promote boat safety

Comedian Shane Jacobson is the face of a new safety campaign from NSW Transport promoting lifejacket awareness and safe and responsible boating behaviour.

Jacobson appears in a series of online videos  created by George Patterson Y&R called “That’s Not On” which aim to drive home the message if your lifejacket is not on, it can’t save you with the tagline “Wear a lifejacket – it never ruined a day on the water”.

https://www.youtube.com/watch?v=0JQTgHwIN5o

Jacobson said in a statement: “We want to see people get into the habit of putting on a lifejacket in the same way they remember to apply sunscreen – it is simple and could save their life”

The videos complement a print, TV and radio campaign aimed to remind people to wear a life jacket. A website provides information on lifejackets and safety.

Minister for roads and ports Duncan Gay said in a statement: “One of the hardest facts to contend with is that nine out 10 people who drowned while boating in NSW in the last decade were not wearing a lifejacket.

“Our boating safety officers are taking a zero tolerance approach this season and issuing on the spot fines to people who don’t wear their lifejacket.”

https://www.youtube.com/watch?v=cg-2POJGAkg

https://www.youtube.com/watch?v=LtUZ-OSJfuI

https://www.youtube.com/watch?v=p4tm8StDEqw

Credits:

• Creative Directors: David Joubert and Bart Pawlak
• Art Director: Dean Mortensen
• Copywriter: Jason Kempen
• Senior Account Director: Cormac Stanford
• Strategic Planner: Bohdi Lewis
• Digital Planner: Shani Tomkins
• Digital Producer: Maree Frakes
• Head of Content: Elissa Maine
• TV Producer: Kilou Picard
• Production Company: Guilty
• Public Relations: Burson-Marsteller