Blogger-brand matching making service Nuffnang has opened an office in Sydney.
The launch marks the company’s second Australian office four years after opening in Melbourne.
The Sydney operation is to be opened by former ACP and News Magazines executive Noa Ries, who takes on the role of NSW sales director.
David Krupp, Nuffnang‘s country manager, said: “With growing demand for blogger outreach in Sydney, this is a perfect time to expand our services and bring on board someone of Noa’s capability and experience. Growing our team and offering is another step to further cement Nuffnang’s positioning as the most successful marketing blogging agency in the country.”
Ries added: “I’m fascinated by how quickly media consumption habits are changing, particularly as bloggers create unique and memorable digital experiences for brands that reach today’s social consumer. It’s a time of rapid innovation in the industry, and to join Asia Pacific’s leading blogger representation agency is a great privilege.”
Nuffnang’s Melbourne office has eight staff across sales and blogger management, with the company planning to grow the Sydney operation to a similar level over the next 12 months.