Number of Australian adults with a subscription service increases 11 percentage points

Research from a survey  by Zuora has found that 78% of Australian adults have at least one subscription service, up from 67% in 2018. Zuora also found that Australia had equal first place for growth rate in subscription usage.

The global study was conducted across Europe, the United States, Oceania and Asia. Australia ranked sixth overall in terms of percentage of subscribers. China took first place, with 89%, followed by Spain and then Italy.