NZ adds screen industry celebration to Rugby World Cup
The Real New Zealand Festival will incorporate a branding exercise for its national screen industry, entitled New Zealand on Screen, to celebrate “Kiwi spirit and identity as seen on screen”.
The festival is an official New Zealand identity celebration running alongside the rugby World Cup. The New Zealand on Screen component will showcase the best of the country’s film and TV production as a free public exhibition.
The plans include two video towers in Auckland and Wellington, showing classic NZ screen moments. The towers will be built atop a modified shipping container and, inside, visitors will be able to engage with “screen treasures” via an interactive video feature wall and viewing pods. A travelling cinema will cover the South Island, from Christchurch to southern towns, and a two-week presence at Hagley Park.
The initiative is a collaboration between NZ On Screen, Storybox (a company specialised in outdoor video installations) and design agency Chrometoaser. Content will be provided by the NZ Film Commission, TVNZ Archive, The Film Archive, Archives New Zealand, and independent producers.
