OA Collective appoints Brae Wildash as Queensland group sales manager
Out of home company OA Collective has announced the appointment of a new group sales manager in the Queensland market.
The announcement:
With Queensland home to one of the largest independent Out of Home (OOH) markets, OA Collective — Australia’s fastest-growing OOH company — has appointed Brae Wildash as Group Sales Manager Queensland to lead the charge in driving revenue growth, scaling representation and delivering first class campaigns across their collective suite of premium OOH assets.
OA Collective empowers Australian-owned independent OOH operators by uniting them under one collective umbrella. This streamlined approach makes it easier for advertisers to access premium, market-leading assets through a single point of contact and a single contract. For independent OOH owners, it provides access to the collective purchasing power of a high-quality network, effectively enhancing the overall appeal and market reach of their sites.
Patrick Healey, Northern States Sales Director (NSW and QLD) of OA Collective, says, “Queensland presented a strong base of independent operators, particularly in Brisbane, allowing OAC to be a highly competitive player from the get-go. Since then, we have built momentum into the Gold Coast and Regional QLD. With true Large Format scale now at play in the Queensland market, as well as nationally across all 5 capital city markets, our offering provides advertisers great value in terms of incremental reach, quality and coverage.”
“We are thrilled with the appointment of Brae, who is highly respected in market and brings a great reputation and trusted local presence into the business. We have no doubt Brae will play an instrumental role in growing our business as we continue to focus on extending our presence through the acquisition of tenders and launch of new large format assets across the country.”
Brae is OA Collective’s first dedicated sales representative based in Brisbane. She joins the company following a two-year tenure at Cartology, Woolworths Group’s retail media business. Prior to that, she held a role at Shopper Media, which was later acquired by Woolworths in a deal reportedly worth $150 million.
“I’m excited to once again be working with an entrepreneurial brand that is experiencing rapid growth and increasing market share in Queensland,” says Brae Wildash. “My appointment is an opportunity to play a significant role in strategically building our network and positioning OA Collective as the partner of choice for Queensland’s media agencies and advertisers.”
Source: Morey Media
