‘Oat milk you’ll froth over’ says new Uncle Tobys campaign

Nestlé’s Uncle Tobys has launched a new campaign to promote its new plant-based milk via Connecting Plots.

The new oat milk range campaign will be on digital, social and out-of-home (OOH).

One of the OOH assets for the campaign

Connecting Plots’ group managing director, Tom Phillips, said: “We’re delighted to have been entrusted with launching this new product for Uncle Tobys into the Aussie market. Uncle Tobys Oats comes with an incredible legacy – that red box has been a staple in our pantries for years.”

Nestlé business manager, Anna Stewart, added: “Oat milk is the fastest growing emerging segment in the plant-based milk category. There’s no denying we love and know our oats at Uncle Tobys so this was a very natural progression for the brand. We’re really proud of the result – it’s delicious and creamy and, just like our oats, Australian made.”

Another of the OOH assests

The product range includes Original Oat Milk, Barista Style Oat Milk and Oat & Almond Milk.

Earlier this month, Connecting Plots released its first work for Schwarzkopf.


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