OBM launch new ad for home builder Devine
Melbourne’s OBM Advertising has launched a campaign for home builder Devine emphasising the emotional aspect of buying a house.
OBM director Harry Corsham told Mumbrella: “It’s the difference between just building a place to stay warm and dry and acquiring a home, a place where your kids, your family belong.”
“The commercial is seeking to dramatise the distinction between the rationae stuff and the much more emotional stuff, the difference between a suburb and a community,” Corsham said.
The TVC is supported with radio spots, an online campaign, signage and a series of below the line offerings.
Credits:
- Director: Craig MacLean
- Producer: Helene Nicol
- Production Company: Mr Smith
- Agency: OBM
- Copywriter: Tim Shaw
- Art Director: Gareth Davies
- Agency Producer: Anna Morris
- Music: Tristen Dewey at Bang Bang
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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